Student Input on Company Developments

In Dave Malouf's article, "Case Study: Freescale Netbook Design at SCAD," he explains the divergence between students at Savannah College of Art and Design and companies in the real world.  Being a professor in the industrial design department he believes that working through issues a real company experiences is a great environment for creative thinking and further learning.  I was unaware as to how interactive research can be for industrial design, or any design for that matter, can be.  His students went full-throttle into the research aspect of their projects and designs before they began the layouts of their final products.  This interests me in seeing how much thought and societal research goes into product design.  There is an obvious difference in how different age groups think and interact with each other and technology itself, changing the main focus of any design.

Article URL: http://www.core77.com/blog/featured_items/case_study_freescale_netbook_design_at_scad_by_dave_malouf_14241.asp