Reading on the Go

This article found on core77 demonstrates a new device that Barnes and Noble is coming out with and releasing in late November. It is going to sell for $259 dollars when it hits the market. It is a way to wirelessly download and read books at ones own convenience. Also, you can "borrow" titles from friends that also have the same device for a certain amount of time. The best feature is that you can read any book you want for free as long as you are in a Barnes and Noble store at the time. It allows you to browse or read through an entire book. This is a good marketing tactic for them to bring customers into the store. Although you can read a book in its entirety if you remain in the store not many people have the time to do so. This will bring readers in to browse through the books and generally make more business for the store.